Women Embrace the Gig Economy for Flexibility, Income, & Entrepreneurship
The “Gig Economy” is exploding. More than 9 out of 10 women w/ side hustles find the work fulfilling & nearly 1/3 say they plan to continue doing independent flexible work forever. More than half of respondents reported adding over $500 to their monthly household incomes through their side hustles. Most reported their hourly earnings were below $20, w/ 43% reporting earning $20 or more per hour. Women were most likely to report they gigged between 5 & 9 hours a week. The new “Women in the Gig Economy,” commissioned by BabyQuip, Ruby Ribbon & UrbanSitter, found roughly 40% of the U.S. workforce makes 40% of its income through gig work. When rating how important various aspects of their gig economy work was to them, 65% of respondents indicated flexibility is “extremely important,” w/ another 30% saying it is “very important.” In all, flexibility is important to 95% of respondents. What’s more, women w/ children under age 5 were more likely to select “more tim...